Management Essay Example | Topics and Well Written Essays - 750 words - 15

Management - Essay ExampleShangri-La thus can look to countersink forth in the new market of Vietnam with all positivity by undertaking Greenfield Venture Strategy along with differentiation.Shangri-La Resorts and Hotels is a Hong Kong based highlife hotel group. It is not only Asia Pacifics but also one of the worlds premium hotel management and ownership companies. The hotels and resorts under this group be globally renowned for its service and serenity. They have at present 69 resorts and hotels globally in areas such as Asia Pacific, the Middle East and North America, comprising of inhabit inventory of more than 30,000. They are also on a growth spree globally with hotel being developed in various places of the world exchangeable United Kingdom, India, and Mainland China among others1.This report is intended towards the senior management of Shangri-La who are planning to expand its global operations in Vietnam. The report go out analyze the feasibility of Vietnam as a proba ble location of global expansion. The report will also look into the existing market scenarios of Vietnam along with its hotel intentness and economy to provide an idea regarding the feasibility of this proposed expansion. The aims and objectives of expansion in Vietnam is to strengthen their stranglehold in the Asia Pacific function as Vietnam is one of the few countries in which they are yet to set their foothold.Shangri-La Hotels and Resorts have become a recognized and admired brand globally especially in the Asia Pacific region by undertaking strategies such as global expansion and offering their legendary services to the consumers.Shangri-La in recent years is predominantly followers a rapid expansion strategy. Their strategies included expansion in high-wage economic regions like North America and Europe, expansion in China taking into retainer the scenario related to poaching of staffs and increase in